Drink It Up by KISS is an official collaboration between legendary rock band KISS and internationally-recognized global beverage producer Brands For Fans. With the fans at the heart of every product creation, Drink It Up by KISS brings a combination of award-winning liquid, world-class design and the larger-than-life history of The Hottest Band In The World.

KISS remains one of the most influential bands in the history of rock and roll after 45 years. KISS has earned more Gold Album Record Awards than any American band in the history of The Recording Industry Association of America’s (RIAA) Gold and Platinum certifications with 26 KISS albums and four solo albums released simultaneously—a feat never before achieved by any band. To date, KISS has released 44 albums, with 14 achieving Platinum status and three albums reaching multi-platinum. KISS has sold more than 100 million albums worldwide and their legacy continues to grow their fan base, generation after generation.

Brands For Fans is a Swedish company operating in a global market, a leader in production, marketing and sales of beverages produced by and together with artists. Through close collaboration with bands, artists and celebrities such as KISS, Motörhead, Judas Priest and Ozzy Osborne, beverages are launched for the fans in the form of 'liquid merchandise'. Through creating a successful business for both artists and beverage producers, Brands For Fans has the opportunity to reach both the rock audience and beverage connoisseurs by working creatively with product releases and credible communication.